The programme helps the students to equip themselves with the knowledge, skills and values by way of:

• Acquainting the students with the problems of today’s business environment that has become very dynamic and competitive. This is done by broadening horizons by making available information in the form of books, journals, business magazines and research reports.

• Developing decision making skills, analytical skills and logical reasoning through case study analysis, presentations, live projects, company internship, interactive classroom lectures and discussions.

• Developing the communication and interpersonal skills of the students so that they can express themselves clearly and with confidence in order to influence others. Students are also trained to be good listeners who are sensitized to the expectations of others so that they can play an effective role in group situations. This is done through the communication lab and soft-skills development classes.

• Making Summer Project/Internship an integral part of the course curriculum. The summer internship programme is for a period of six to eight weeks that can be undertaken in any industry at the end of the third trimester.

• Organizing camps in rural areas thereby imparting an understanding of the deeper aspirations of the common people for justice and who should see their training as a preparation for true service to the society. The perfect blending of humanity and professionalism, the amalgamation of management, leadership and social service is an active ingredient of this esteemed institution that aims to create, “Professionals with a Difference”.

PROGRAMME EDUCATIONAL OBJECTIVES (PEOs)

The programme educational objectives of PGDM-Marketing Management have been formulated in alignment with the mission statements of XISS, Ranchi. These objectives are given below.

• To develop a set of individuals who work and innovate in the field of Sales and Marketing in specific and business in general.

• To sensitize the students towards sustainable development and people’s lives especially in the rural areas.

• To adopt academic and industry practices in the programme which aim at holistic learning for the students.

• To generate awareness among students on ethical and value based personal and professional living.

PROGRAMME OUTCOMES (POs)

The programme has identified the following outcomes.

• Apply knowledge and insights of different management theories and practices to solve business problems.

• Foster Analytical and critical thinking abilities for data-based decision making.

• Ability to understand, analyze and communicate global economic legal and ethical aspects of business.

• Ability to develop value-based leadership.

• Ability to lead themselves and others towards the achievement of organization goals contributing effectively to a team environment.

PROGRAMME SPECIFIC OUTCOMES(PSOs)

• Ability to analyse markets and consumer insights to design and implement effective marketing and sales strategies across varied market conditions.

• Ability to apply ethical and socially responsible marketing practices to achieve sustainable organisational outcomes.

The PGDM in Marketing Management is a two-year full-time programme. The course is spread over six trimesters. The broad outline of the duration of trimesters is given below.