Amar Eron Tigga is a faculty in the Department of Marketing at XISS, Ranchi. He received his P.h.D. and B.Tech. from ISM Dhanbad and PGDM from IIM Calcutta. He also completed a course on Advance Marketing Management from IIM Lucknow. His research areas include Brand Management and Sales Management. He teaches subjects in the area of Marketing namely, Brand Management, Sales Management, Customer Relationship Management and B2B Marketing. Prior to joining XISS, Prof. Amar worked with Punjab National Bank as a Sr. Manager Marketing and worked for bank’s business development and marketing of various products. He also served as mining engineer in Pyrites, Phosphates and Chemicals Ltd., Dehradun. He has presented a number of research papers in national and international conferences and published articles in journals of repute. He is also attached with various corporate and development organizations for training and projects implementation.