Programme Overview – PGDM (Rural Management)

Dr. Himadri Sinha
HOD, PGDM (Rural Management)

Rural Management has inevitably became a distinct profession. Development of rural masses is a composite concern and a movement to be operationalized under extremely diverse milieu; this course prepares the students to meet the challenges posed by the profession and moulds them into change agents-facilitators in the process of development.

The faculty has adopted clear-cut objectives that focus on the following:

Course Objective

  • Sensitizing the students to pay due respect to the rural masses and their wisdom.
  • Inculcating the value of people’s participation in development process.
  • Equipping the students with the required knowledge, skills, and self-confidence, this will enable them to be effective and competent in their solemn task.
  • Infusing the professional knowledge and skill among the students for successful planning, implementing and managing of developmental programmes
  • To keep abreast with the latest developments in the field of rural development, the course has been revised and updated recently.

Learning from Experience

  • Rural people are hard to reach. It is not easy to help them.
  • Proper project selection demands focusing not on the means but the end, not the library but the village, not the methodology of appraisal but the poor rural people.
  • Literacy is a social practice. Therefore, a number of literacy practices do exist in a given society. The strength of the Rural Management Professionals will truly rest on how good they are in the social political and cultural literacy of rural people.
  • Rural Management demands pluralistic approach. Therefore, focus should be on optimization and not maximization.
  • Our profession should be treated as opportunity oriented. Thus, Rural Management is basically and affair of the inhabitant of rural area. In other words, the process must start from within.

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