Course Structure for PGDM (Marketing)

 
 

Trimester – I

Business Analytics – I
Accounting for Managers – I
Economic Analysis and Policy – I
Essentials of Management
Business Communication
Marketing Management – I
IT skills for Managers
Organisational Behaviour – I
Communicational Lab
 

Trimester – II

Research Methodology – I
Accounting for Managers – II
Financial Management
Economic Analysis and Policy – II
Marketing Management – II
Human Resource Management – I
Organisational Behaviour – II
Operation Research
Soft Skill Development
 
 

Trimester – III

Financial Markets and Services
Organisational Behaviour – III
Research Methodology – II
Business Environment
Human Resource Management – II
Economic Analysis and Policy
Management Information System
Cost and Management Accounting
Logistics and Supply Chain Management
Soft Skill Development
Rural Camp
 

Trimester – IV

Project Management
TQM
Sales and Salesmanship
Customer Relationship Management
Consumer Behaviour
Business Law
Soft Skill Development
Services Marketing (Elective)
Rural Marketing (Elective)
Summer Project Evaluation – I
Industrial Visit
 
 

Trimester – V

Banking and Insurance
Integrated Marketing Communication
Retail Management
Business Ethics and Corporate Social Responsibility
Product and Brand Management
Strategic Marketing
Advanced Business Analytics
Entrepreneurship Management
Soft Skill Development
Summer Project Evaluation – II

Trimester – VI

Business Policy and Strategic Management
Marketing in Practice
Term Paper
International Marketing (Elective)
Business to Business Marketing (Elective)
Summer Internship Report – Final Evaluation
Summer Training Report – Viva Voce