Course Structure for PGDM (Marketing)


Trimester – I

Foundations of Business Analytics – I
Accounting for Managers – I
Managerial Economics
Principles of Management
Business Communication
Marketing Management – I
IT Skills for Managers
Organization Behaviour – I
Communication Lab
Foundations of Business Analytics – I

Trimester – II

Research Methodology – I
Accounting for Managers – II
Financial Management
Economic Analysis and Policy
Marketing Management – II
Human Resource Management
Organization Behaviour – II
Operations Research
Soft Skill Development – I

Trimester – III

Financial Market and Services
Organization Behaviour – III
Research Methodology – II
Business Environment
Foundations of Business Analytics – II
Cost and Management Accounting
Logistics and Supply Chain Management.
Soft Skill Development – II
Rural Camp

Non Spl Elective (any one)

India and World Economy
Total Quality Management

Trimester – IV

Business Law
Soft Skill Development – II

Elective (any 8) (Serial No 1,2,3 are compulsory)

1. Services Marketing
2. Consumer Behaviour
3. Sales and Distribution
4. Econometrics
5. Travel and Tourism Marketing
6. Retail Management
7. Digital Marketing
8. Project Management
9. Business Modelling using Excel
10. Financial Product & Services Marketing
11. Banking and Insurance Management
12. Customer Relationship Management

Trimester – V

Soft Skill Development
Summer Internship Project
Industrial Visit

Elective (any 5) (Serial No. 13, 15 and 21 is compulsory)

13. Integrated Marketing communication
14. Retail Store Operations
15. Strategic Marketing
16. Business Modelling using Python
17. Advanced Marketing Analytics
18. Marketing Metrics
19. International Trade
20. Strategic Brand Management
21. Product Management

Trimester – VI

Business Ethics and CSR
Business Policy and Strategic Management
SIP Review

Electives (any 3)

B2B Marketing
Marketing in Practice
Entrepreneurship Management
International Marketing
Rural Marketing