Course Structure for PGDM (Marketing)
Trimester – I | |
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Foundations of Business Analytics – I | |
Accounting for Managers – I | |
Managerial Economics | |
Principles of Management | |
Business Communication | |
Marketing Management – I | |
IT Skills for Managers | |
Organization Behaviour – I | |
Communication Lab | |
Foundations of Business Analytics – I |
Trimester – II | |
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Research Methodology – I | |
Accounting for Managers – II | |
Financial Management | |
Economic Analysis and Policy | |
Marketing Management – II | |
Human Resource Management | |
Organization Behaviour – II | |
Operations Research | |
Soft Skill Development – I |
Trimester – III | |
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Financial Market and Services | |
Organization Behaviour – III | |
Research Methodology – II | |
Business Environment | |
Foundations of Business Analytics – II | |
MIS | |
Cost and Management Accounting | |
Logistics and Supply Chain Management. | |
Soft Skill Development – II | |
Rural Camp | Non Spl Elective (any one) |
India and World Economy | |
Total Quality Management |
Trimester – IV | |
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Business Law | |
Soft Skill Development – II | |
Elective (any 8) (Serial No 1,2,3 are compulsory) | |
1. Services Marketing | |
2. Consumer Behaviour | |
3. Sales and Distribution | |
4. Econometrics | |
5. Travel and Tourism Marketing | |
6. Retail Management | |
7. Digital Marketing | |
8. Project Management | |
9. Business Modelling using Excel | |
10. Financial Product & Services Marketing | |
11. Banking and Insurance Management | |
12. Customer Relationship Management |
Trimester – V | |
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Soft Skill Development | |
Summer Internship Project | |
Industrial Visit | |
Elective (any 5) (Serial No. 13, 15 and 21 is compulsory) | |
13. Integrated Marketing communication | |
14. Retail Store Operations | |
15. Strategic Marketing | |
16. Business Modelling using Python | |
17. Advanced Marketing Analytics | |
18. Marketing Metrics | |
19. International Trade | |
20. Strategic Brand Management | |
21. Product Management |
Trimester – VI | |
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Business Ethics and CSR | |
Business Policy and Strategic Management | |
SIP Review | |
Electives (any 3) | |
B2B Marketing | |
Marketing in Practice | |
Entrepreneurship Management | |
International Marketing | |
Rural Marketing |