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Programme Overview - PGDM (Rural Management)

Rural Management has inevitably became a distinct profession. Development of rural masses is a composite concern and a movement to be operationalized under extremely diverse milieu; this course prepares the students to meet the challenges posed by the profession and moulds them into change agents-facilitators in the process of development.

The faculty has adopted clear-cut objectives that focus on the following:

  • Sensitizing the students to pay due respect to the rural masses and their wisdom.
  • Inculcating the value of people’s participation in development process.
  • Equipping the students with the required knowledge, skills, and self-confidence, this will enable them to be effective and competent in their solemn task.
  • Infusing the professional knowledge and skill among the students for successful planning, implementing and managing of developmental programmes

To keep abreast with the latest developments in the field of rural development, the course has been revised and updated recently.

Learning from Experience
  • Rural people are hard to reach. It is not easy to help them.
  • Proper project selection demands focusing not on the means but the end, not the library but the village, not the methodology of appraisal but the poor rural people.
  • Literacy is a social practice. Therefore, a number of literacy practices do exist in a given society. The strength of the Rural Management Professionals will truly rest on how good they are in the social political and cultural literacy of rural people.
  • Rural Management demands pluralistic approach. Therefore, focus should be on optimization and not maximization.
  • Our profession should be treated as opportunity oriented. Thus, Rural Management is basically and affair of the inhabitant of rural area. In other words, the process must start from within.