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Programme Overview - PGDM (Marketing)
The focus of this course is to develop future managers with the right combination of knowledge, skills and practical orientation in order to equip themselves with the right vision of a world class manager. Since its inception the focus of the PGDM course is the use of pedagogy that is oriented towards decision making. The integrated learning takes internship, classroom lectures and class discussion.
The department lays emphasis on case based teaching pedagogy. The case method is the foundation of the department’s dynamic curriculum and the primary way to bring complex realities of business into the classroom. The department believes that the students, immersed in this active hands-on learning environment gain knowledge and experience, which they may never otherwise obtain in a typical lecture type setting.
The two-year post graduate diploma in management prepares a student for a career in industry and services. The programme facilitates learning in theory and practice of different functional areas of management and to equip the students with an integrated approach to management function and managerial skills.
The course are designed to develop – (i) the analytical, problem solving and decision making abilities, (ii) the awareness of the socio-economic environment, and (iii) the personality with socially desirable values and attitudes. Towards these objectives and to suit the contents of each course, a variety of teaching methodologies, such as case studies, role-play, problem solving exercises, group discussion, computer simulation games, audio-visuals, are used in the programme.
The primary objective of the course is to impart knowledge and skills and, just as important, to transmit certain values. The institute proposes to make the students aware of the occupational mobility and voluntary compliance to ethics, law and social responsibilities.
In this context, not only the imparting of knowledge and skills is of vital importance, but even more crucial is the purpose of which the knowledge and skills are utilized. This will greatly depend on the values that students carry with them once they graduate from the institute.
The programme helps the students to equip themselves with the knowledge, skills and values. This is by way of:
The department reserves the right to modify, update or delete a subject or a part of the subject in order to maintain the relevancy of the course. All modifications are subject to the approval of the academic council of the Institute.