The core for any customer o consumer oriented business of today is a strong Sales and Marketing team. It has been observed that most of the leaders of businesses and organizations across the world either come from this background or develop a keen interest in this field over a period of time. Our course is aimed to build strong Sales and Marketing personnel who over a period of time develop and grow businesses. The course comprises of theoretical as well as practical knowledge of what t takes to be a successful sales professional. The content is case study oriented and also tips in the tricks of the trade through practical learning built into the course.

The course is designed to give valuable real time sales knowledge to the students of the program and build their decision taking capacity in a way that would help them generate revenue and value for their organization by their Sales effort.

Few of the primary areas that would be covered in the course : – (i) The importance and placeholder for Sales and Marketing function within an organization, (ii) Best Practices in Sales, (iii) Basics of Sales funnel and processes, (iv) Case studies from the best of organizations, (v) The complete Salesmanship guidelines, (vi) Attitude and Behavioral aspects of Salesmanship, (vii) Overall idea about corporate values that need to be adhered to by these professionals throughout their career, (viii) Skill Building Sessions : Communication, Business knowledge, general awareness, Presentation and Technology awareness.